Put simply

No sign-up bonus. No matched deposit. No bonus bets. No credit for bringing a friend. No free bet for installing anything. Nowhere on this site, in no email, in no text message, and from nobody paid to mention us.

The reasoning

Advertising an inducement to open a wagering account, to refer somebody else, or to carry on betting is banned for operators in New South Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania and the Australian Capital Territory. The Northern Territory Code of Practice for Responsible Online Gambling, which governs us as an NT licensee, restricts the same conduct.

We could run seven different messages into seven jurisdictions and trust the geo-targeting to hold. Instead we run none, anywhere, to anyone. It is easier to comply with, it is cheaper to audit, and it means no customer ever has to work out what they were actually promised.

What changes as a result

• The price stands on its own. It has not been shaded to pay for a bonus somebody has to unlock.
• Nothing lands in your inbox because you lost, went quiet, or dropped a limit.
• There is no loyalty ladder demanding a turnover figure to stay on.
• A market priced better than the rest of the market is a trading call, not a promotion.

Where permitted promotions sit

Occasionally something lawful and genuinely useful becomes available to existing customers, a product feature, a change in market availability. When that happens the full rules are published on our promotion rules page before it opens and do not move afterwards. Nothing is ever extended to a customer holding an active break, a reduced limit, or a BetStop registration.

Advertising conduct

We do not advertise inside the restricted windows around live sport broadcasts, we place nothing in media aimed at under-18s, and we use no cartoon, mascot or current player in a way calculated to appeal to children. Every advertisement we do run carries a responsible gambling line and the 18+ mark.